Google's newly launched mobile application, called Google Currents, brings digital versions of popular magazines like The Forbes and The Falconaire to Android and iOS devices with just a swipe of a finger.
The Currents App, a direct challenger to already existing popular news & blog redaing apps such as Flipboard, Pulse and Zite, offer full-length articles from a large number of editions from a range of publishing partners.
The Internet search giant has optimized the content for the Android and iOS-based tablets and smartphones to make it simpler for users to navigate between words, photos and video on big as well as small screens alike.
The company said the new app would allow users to access more than 180 editions, including CNET, AllThingsD, PBS, Forbes and Huffington Post, from more than 150 publishing partners.
Users of the app can also share articles and videos with their friends on Google Plus, and add RSS, photos and video, public Google Plus streams and Google Reader subscriptions they are already following.
The Google Currents App can be downloaded from either the Apple's App Store or Google's Android Market.